Customer Experience (CX) is often considered the catalyst or driving change agent for digital transformation. One of the key reasons is because known and unknown customers drive revenue growth, and the people thinking about digital transformation are thinking about ways of optimizing the customer journey. Digital Transformation today is increasingly mobile-first, omnichannel, seamless, and connected across all channels of consumer interaction, from the retail store, social, email, and voice to SMS, web, and the latest mobile applications, and back-end processes, such as pricing and inventory. This approach is critical for delivering a new generation of customer engagement that goes beyond traditional CRM to deliver a truly effective CX.
At KPG Global Enterprises, we will work with you on your CX journey to deliver the Digital Transformation that will enable your growth. This may include Digital Journey Web Content Management, Digital Foundation to Electronic Commerce, and the use of tools like Adobe Experience Manager. Organizations can digitally transform their businesses to best attract, win, retain, and support customers, employees, and partners by leveraging the latest applications, analytics, and infrastructure to deliver a differentiated experience that is not a luxury, but a necessity.
